Hey, Tori here!

I wanted to take a moment to give you a big “wave” hello and welcome you to my corner of the internet.

About 16 years ago I started my first online business (selling personalized stationery before Etsy made that super easy), and that experience really changed the trajectory of my career and life.
I began putting my communications degree to use and helping other small businesses and entrepreneurs market their businesses online–because that’s what I was good at and loved doing.

Social media was my jam (before there was Instagram and Pinterest–I’m a total dinosaur, I know)!

After a couple years of freelancing, I joined a startup out of Boston and spent the next 9 years helping build a (what is now) national brand through social media and online content. I’ve learned a TON of secrets which helped our small team do BIG things–fast.

(SPOILER ALERT: A lot of it has to do with Pinterest. So if you need help there, poke around this blog.)

I’m now recognized as an expert at Pinterest marketing and even did a 3 year stint as a contract Graphic Designer directly for Pinterest (check out a sample of my work).

I’ve also been a lifestyle blogger since 2008 and have tried a lot of stuff out on myself over on Thoughtfully Simple. My work has landed me features on HGTV, Good Housekeeping, Washington Post, to name a few national outlets. I’ve worked with brands like Coca-Cola, Pottery Barn, Pepperidge Farms, and Pier1, to name a few.

This site is where I share what I’ve learned as a brand and as a blogger. I’m spilling secrets and helpful tips.
But you should know something . . .

I’m not going to give you the typical tips and to-do’s that you read everywhere else.

I actually think a lot of the “typical” is a waste of time. I’ve never had the luxury of spending time on things that aren’t really going to bring in more traffic, more subscribers, more clients, or more MONEY. So, I don’t talk about those things.

Because, who has time for that?

I want to save you time, help you feel less overwhelmed and move the bar for your brand. blog, and business.

Sound good? Awesome.

Sign up for my email list and I’ll send you simple tips and updates right to your inbox.

Past speaking engagements:
NEOMA Digital Conference | Boston, MA 2014
Bash Conference | Phoenix, AZ 2015
Bash Conference | Phoenix, AZ 2016
Social Media Marketing World | San Diego, CA 2016
ALT Summit | Palm Springs, 2017
Bloggy Bootcamp | Temecula, 2017
TEChmunch | Los Angeles, 2018

For a list of where Tori’s work has been featured, visit the Press page.

Contact Tori at [email protected]